Beef cattle and marketing strategies – development trends
In beef farming, the production focus lies on producing beef. The cattle breeds used in beef production mainly originate from France and Great Britain. In contrast, breeding in Germany has been predominantly focused on dairy-orientated dual-purpose breeds such as Fleckvieh and German Black Pied Dairy Cattle, from which the Holstein breed originates. The advantages of beef cattle are that they offer improved meat quality and carcass dressing. They are kept as pure-bred cattle and are increasingly used for cross-breeding with dairy cattle breeds.
Beef cattle offer unique advantages for premium meat production. A higher percentage of intramuscular fat in the meat of many breeds produces very tender, succulent meat. Both consumers and chefs rave about the extraordinary taste of the meat from these animals. Exceptional meat quality is often not rewarded via regular marketing channels, however. Direct marketing and regional marketing channels, on the other hand, do unlock some potential but it is important to take into consideration the increased labour costs associated with these channels.